Lyla Rose is an idea generator, commercial producer, and director based in New York.
Lyla was born in London and spends a portion of every year in the UK. She came up through commercial production in New York City - learning the importance of smooth on-set and behind-the-scenes operations firsthand.
As a director, Lyla has gained international recognition for crafting high-value content packed with emotion for record labels, non-profits, and corporate brands - racking up millions of views across YouTube, Vimeo, and social media.
As a producer, Lyla’s portfolio includes clients like Netflix, Hulu, Nike, Google, and Facebook. Her work spans documentary series, commercials, editorial projects, and e-commerce productions.
Most recently, Lyla was selected for the 2024 Commercial Directors Diversity Program (CDDP) funded by the AICP and the DGA.
“I really appreciate Lyla’s attention to detail and her sense of movement and composition and that it led to a larger setpiece—a legitimate payoff for the viewer. ”
Previous clients:
NARAL Pro-Choice America
On the set directing her project ‘The Future Is Forward’
Atlantic Records Music Video
On the set directing - ‘I Just Called’ for Atlantic Records in Los Angeles.
